Market Pointe
Guidelines & Brand Assets
When using the logo it's important to consider which logo version is best suited for that particular use. The color of the background will indicate whether primary, reversed, or single color is the correct option. Always consider spacing and allow enough clear space between elements when placing the logo. And never distort, change from brand colors, outline or rotate the logo.
Please refer to the following color builds for standards when creating assets for your brand. For print use CMYK and for digital and web applications use RGB or Hex. As a general rule one color or pattern won’t lead over another, but be aware of balance and context when choosing color for designs.
Note: As a general rule, color builds in RGB/Hex are reserved for digital application while CMYK and PMS are intended for print.
Yellow
Hex #d09243
RGB 208, 146, 67
CMYK 18, 45, 87, 1
PMS 729 C
Red
Hex #872300
RGB 135, 35, 0
CMYK 28, 94, 100, 33
PMS 181 C
Blue
Hex #0c1967
RGB 12, 25, 103
CMYK 100, 97, 27, 24
PMS 2758 C
Brown
Hex #5d3c00
RGB 93, 60, 0
CMYK 45, 65, 100, 49
PMS 1405 C
Gray
Hex #868a8b
RGB 134, 138, 139
CMYK 50, 39, 40, 4
PMS 430 C
A NOTE ON COLOR
While we always strive for color accuracy, there are many factors at play when viewing color on screen or on physical objects, like paper, signage and products. The “same” color will never look the same across different substrates—and even different monitors, screens and textures of paper reflect color slightly differently.
Therefore, please expect a certain amount of variation between print (chemicals on paper), web (light) and physical products (plastic/cloth/dyes, etc).
When color accuracy is paramount, we recommend printing using the Pantone Matching System (PMS).
We highly recommend you have your printer match colors to your satisfaction before moving forward on any print jobs.